Over the years you start accumulating a lot of marketing resources and tools. Below is a selection of what I consider to be some of the essential reads and breakthrough ideas. I have also added as some great marketing tools that I have come across.
For full transparency, some of these links are associated with affiliate marketing programs which earns me a small commission for any purchases you make. Most of the affiliate links are to books on Amazon. This will not incur additional cost to you and in some cases actually can provide you a bonus).
Up ViralThe Ultimate Viral Referral System. This tool allows you to set up a viral campaign using contests, sweepstakes or rewards to promote sharing. It's a plugin system amazingly easy to use.
Promo RepublicMinimize your social media efforts!
Automated social media promotion with easy tools and 100,000+ post ideas
Obsess over your Customers not your RivalsHow often have you focused on the competition? Imagine if you could spend that energy delighting your customers.
LinkedIn for B2B SuccessMost LinkedIn consultants focus on how to setup your profile as a job seeker. Sarah Santacroce does a great job in optimizing LinkedIn as a channel to drive your business.
KWFinderSetting up your SEO? this is probably the best keyword research tool around at this moment.
SkyroamSkyroam provides WiFi to 5 devices across the world for less than 10$ per day. Great tool to stay connected when traveling. (Buy via this link to get 20$ off)
Marketing Book PodcastWeekly interviews with best-selling authors to help you keep up with what’s working in the quickly changing field of modern marketing (and sales). Great way to keep yourself up-to-date.
AppSumoI don't know how AppSumo does it but they come up with some amazing deals for neat web solutions. You have nothing to lose to just sign up for their newsletter.
Renovate before You InnovateGood tips on how to re-invigorate your thinking and your brand positionings.
On Marketing PlanningThere are not many books on the Marketing Planning process. This does a good job. Frankly though, if this is a need just contact me.
How to Sell at Margins Higher than your CompetitorsI have used this book countless of times during Pricing Workshops with sales teams. They are some great Steinmetz videos around as well.
Priceless by PoundstoneGood insights on the psychology of pricing. While instructive it can get sometimes a bit heavy.
Made to Stick by Chip and Dan HeathThis is a must for anyone wishing to develop compelling messages and stories that "stick".
Blue Ocean StrategyA classic with some great tools to develop an innovation strategy that stands out.
Content Inc by PuliziIf you starting your Content Strategy, this can be a great guide.