The Marketing Bookshelf Marketing Bookshelf: the marketing and business book collection of that every marketer should have on the shelf. Dand and Chip Heath are very prolific brothers but Made to Stick remains one of my favorites. Coining the S.U.C.C.E.S.
Is your strategy delivering the right impact? Today the world is all about competing for our customer’s mind space. Your strategy and your Brands need to resonate intellectually and emotionally with the customer.
Frustrated because your marketing processes are just not nimble enough to capture those fleeting opportunities? Discover how to optimize your marketing by making the right choices by aligning sales and marketing behind the customer needs.
Because people do matter. Facilitate professional and personal development with individual coaching. Great coaching provides individual growth. Which in turns leads to improved performance and contentment.
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Marketing Brand Plan Monsters
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What is unhealthy marketing? I have had a number of opportunities to interact with marketing organizations over the last years. Overall, the health status ranged from very healthy to unhealthy marketing and even terminal. Whether large corporations or young startups,
As MD Director of InQpharm, I had the opportunity to work with Christian at Santa Marketing on the launch of a new product in Holland and Italy. Christian helped design the brand positioning including persona development, competitive analyisis and value proposition. Christian helped to execute and follow up our European Campaign. Every thing was done in a time framework of 4 months with respect of the budget and epected outcomes. We had a good mix of face to face and virtual connection that gave us the possibility to stay close and deliver timely results