Marketing Strategy, Planning and Coaching

Santa Marketing is your partner from strategy definition to planning of actionable tactics and coaching your teams for exemplary execution.

Marketing Strategy: The Destination​

“If you don't know where you are going, any road will take you there.”​

Lewis Carroll, Alice in Wonderland

Marketing Strategy


Santa Marketing assists in Strategy Development and provides follow-up analysis, such as Organization Effectiveness, required to implement the strategy.​

Santa Marketing specializes in Brand Creation. First of all, Santa Marketing can help frame the Brand Vision, Brand Positioning and Value Proposition of your brands. In addition, Personas , Customer Journeys and Value Based Pricing can be provided to reinforce your position.

Download your copy of "The 5 Fundamentals of Great Brand Positioning"

Marketing Planning: The Road​

“All roads may lead to Rome but some will get you there faster.”​

Marketing Planning

Brand Planning (or Market Planning) is the process of making right choices to deliver the  financial expectations of your business. Santa Marketing  provides a novel approach anchored on:​

  • Simplicity driving alignment;​
  • Thinking not template driven;​
  • Business focused as well as customer centric. ​
  • Read more about it here.

Santa Marketing also supports Message Management from message development and testing to message transfer and retention.​

Marketing Execution: The Vehicle​


  1. a thing used to express, embody, or fulfil something.​
Marketing Execution

Santa Marketing is not a full service agency. We strongly believe that it is in the client's best interest to separate Strategy and Brand Planning from Execution (read more why over here). ​

However Santa Marketing can help Execution Coordination with your creative agency (or via a network of freelancers) and develop the Agency Brief.​

Marketing Coaching

Coaching helps facilitate professional and personal development providing individual growth leading to improved performance and contentment.

Find out more on the offered Coaching Programs and approaches over here.

Marketing Coaching

Whether focused on professional marketing skills or executive leadership skills, all programs are custom tailored to the individual needs.

Schedule a free 30 min exploratory call. 

Great coaching relies on a solid trustful relationship.
Consider this exploratory call as the speed dating step to check whether we are compatible!


How we work​

We customize each project to your needs. After an initial exploration discussion, a proposal will be established. In most cases the execution of the project will be a combination of workshops and virtual interactions (online calls, surveys…) to fit budget and time zones.​

Feel free to contact Santa Marketing for more information.​