SERVICES
Strategic marketing support, designed to create commercial impact.
Modular engagements for leadership teams in animal health & nutrition, anchored in the Value Funnel.
HOW I ENGAGE
Fractional CMO
Senior strategic marketing leadership without adding permanent overhead.
I work alongside leadership teams to shape direction, challenge priorities, and ensure marketing decisions translate into commercial impact.
Individual Coaching
One-to-one coaching for senior marketers and commercial leaders.
Focused on sharpening strategic thinking, decision quality, and confidence in complex, high-stakes environments.
Organisational Optimisation
Helping marketing and commercial organisations work with greater clarity and discipline.
From roles and decision rights to ways of working, governance, and alignment across functions.
Brand Planning
A disciplined way to turn intent into action. Translating strategy into clear, executable plans that drive focus and impact.
From strategic intent to priorities, choices, and actions that teams can actually deliver against.
VALUE FUNNEL SERVICES
Value Funnel Audit
A structured diagnostic to assess where value is leaking across your marketing and commercial system.
Clarifies strengths, gaps, and priorities across the full Value Funnel — before solutions are designed.
Value Comprehension
Clarifying which customers matter most and which problems are truly worth solving.
Grounded in insight, segmentation, and shared understanding that leadership teams can align around.
Value Creation
Designing customer-relevant value propositions that go beyond products and features.
Focused on clear choices, differentiation, and a compelling strategic “big idea.”
Value Communication
Making value easy to understand, remember, and defend.
Targeted, brain-friendly, and quantified messaging that translates strategy into commercial conversations.
Value Conviction
Equipping sales teams to sell value with confidence and consistency.
Includes value-selling frameworks, tools, and training aligned to the customer buying journey.
Value Capture
Ensuring value survives all the way to price and commercial models.
From value-based pricing logic to validation and monetisation of differentiated value.
Christian Löfberg
+32 499 997677
christian@santa-marketing.com
Connect on LinkedIn
Santa Marketing SRL
Chaussée de Nivelles 63C, 7170 Manage, Belgium
Company number: 0672.605.423
VAT number : BE 0672.605.423