by Santa-Marketing | Apr 19, 2019 | Marketing Thoughts
Engage Customer Centricity in the Right Way and stop fishing around! Today, digital bells and whistles and marketing buzzwords seem to overshadow basic business and marketing approaches. And unfortunately, Customer Centricity (a buzzword by itself) seems to have...
by Santa-Marketing | Apr 9, 2019 | Marketing Thoughts
Is your Value Funnel leaking? Stop leaving Value on the table! To clarify, the real question is to what extent is your Value Funnel leaking? If you are getting ready to launch a new product, prepare for price changes or redesign your offer ahead of competition move,...