Santa Marketing – Strategy, Planning, Coaching

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Santa Marketing – Strategy, Planning, Coaching

Marketing Thoughts

Engage Customer Centricity in the Right Way

Customer centricity

Engage Customer Centricity in the Right Way and stop fishing around! Today, digital bells and whistles and marketing buzzwords seem to overshadow basic business and marketing approaches. And unfortunately, Customer Centricity (a buzzword by itself) seems to have fallen into

Santa-Marketing April 19, 2019July 1, 2019 Marketing Thoughts Read more

Is your Value Funnel leaking? Stop leaving Value on the table!

Is your Value Funnel leaking? Stop leaving Value on the table!

The Santa Marketing Value Funnel is a customer centric marketing approach that converts insights into sustainable margins and customer loyalty.

Santa-Marketing April 9, 2019April 23, 2019 Marketing Thoughts Read more

Customer Centricity : A Tale of Two Chocolatiers

Customer Centricity

Customer Centricity during a Chocolate Experience I’m always amazed how some marketing fundamentals are so often overlooked. Although Customer Centricity may sound complex to implement, the basics are pretty straight forward as you can read below. Every year in April

Santa-Marketing April 30, 2018July 31, 2019 Marketing Thoughts Read more

The 9 symptoms of an unhealthy marketing

Unhealthy Marketing

What is unhealthy marketing? I have had a number of opportunities to interact with marketing organizations over the last years. Overall, the health status ranged from very healthy to unhealthy marketing and even terminal. Whether large corporations or young startups,

Santa-Marketing November 22, 2017 Marketing Thoughts No Comments Read more

Marketing Brand Plan Monsters

Marketing Brand Plan Monsters

Are the Marketing Brand Plan Monsters invading your organisation?

Santa-Marketing September 14, 2017November 2, 2017 Marketing Thoughts No Comments Read more

Marketing Coaching: The Key to Performance and Success

Marketing Coaching: The Key to Performance and Success

Marketing Coaching The reaction to my Marketing Coaching approach has been extremely positive. Hence I wanted to expand the topic with a post. Throughout my career I have observed 3 common traits in successful marketers: A display empathy for the

Santa-Marketing August 31, 2017November 2, 2017 Coaching, Marketing Thoughts No Comments Read more

Marketing Planning: Time to rethink your approach

time to rethink your marketing planning approach

In essence, great marketing planning involve 3 key decisions. Decide where to go? Clarify the company strategy or Brand strategy. Translate the strategy into the next 12 months plan and deciding on where to allocate resources. And finally, decide on

Santa-Marketing June 22, 2017September 6, 2017 Marketing Thoughts No Comments Read more

It’s time to forget the 1/4 inch drill and the hole

It’s time to forget the 1/4 inch drill and the hole

Start focusing on customer insights It’s time to forget the 1/4 inch drill hole! Because true customer insights are tricky things there is a lot of confusion. How do you distinguish them from just plain customer needs? This led Theodore

Santa-Marketing May 25, 2017March 28, 2018 Marketing Thoughts No Comments Read more

“The only reason for time is so that everything doesn’t happen at once” Albert Einstein

“The only reason for time is so that everything doesn’t happen at once” Albert Einstein

Are you trying to do all at once ? What a waste of time. Start making choices instead of priorities. Focus on the couple of things that truly matter.

Santa-Marketing April 25, 2017September 15, 2017 Marketing Thoughts No Comments Read more

Backtracking Marketing Execution

Backtracking Marketing Execution

Marketing Execution: Backtracking from Activation to Strategy Like many marketers, I’m slightly professionally biased when it comes to marketing execution. Most people would impatiently wait for the commercials before heading over to the restrooms or kitchen. While for me the

Santa-Marketing March 25, 2017November 2, 2017 Marketing Thoughts No Comments Read more
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