The Santa Marketing Value Funnel is a customer centric marketing approach that converts insights into sustainable margins and customer loyalty.
Customer Centricity during a Chocolate Experience I’m always amazed how some marketing fundamentals are so often overlooked. Although Customer Centricity may sound complex to implement, the basics are pretty straight forward as you can read below. Every year in April
What is unhealthy marketing? I have had a number of opportunities to interact with marketing organizations over the last years. Overall, the health status ranged from very healthy to unhealthy marketing and even terminal. Whether large corporations or young startups,
Are the Marketing Brand Plan Monsters invading your organisation?
Marketing Coaching The reaction to my Marketing Coaching approach has been extremely positive. Hence I wanted to expand the topic with a post. Throughout my career I have observed 3 common traits in successful marketers: A display empathy for the
In essence, great marketing planning involve 3 key decisions. Decide where to go? Clarify the company strategy or Brand strategy. Translate the strategy into the next 12 months plan and deciding on where to allocate resources. And finally, decide on
Start focusing on customer insights It’s time to forget the 1/4 inch drill hole! Because true customer insights are tricky things there is a lot of confusion. How do you distinguish them from just plain customer needs? This led Theodore
Are you trying to do all at once ? What a waste of time. Start making choices instead of priorities. Focus on the couple of things that truly matter.
Marketing Execution: Backtracking from Activation to Strategy Like many marketers, I’m slightly professionally biased when it comes to marketing execution. Most people would impatiently wait for the commercials before heading over to the restrooms or kitchen. While for me the
Simplicity is a marketing force Simplicity is an art but also a discipline. It is about boiling the essential down to the core. But the real art is to avoid the reabsorption of complexity. Imagine if Pablo Picasso had been