by Santa-Marketing | Jun 22, 2017 | Marketing Thoughts
In essence, great marketing planning involve 3 key decisions. Decide where to go? Clarify the company strategy or Brand strategy. Translate the strategy into the next 12 months plan and deciding on where to allocate resources. And finally, decide on how to execute the...
by Santa-Marketing | Apr 25, 2017 | Marketing Thoughts
Are you trying to do all at once ? What a waste of time. Start making choices instead of priorities. Focus on the couple of things that truly matter.
by Santa-Marketing | Mar 25, 2017 | Marketing Thoughts
Marketing Execution: Backtracking from Activation to Strategy Like many marketers, I’m slightly professionally biased when it comes to marketing execution. Most people would impatiently wait for the commercials before heading over to the restrooms or kitchen....