brand planning

Marketing Planning: Time to rethink your approach

In essence, great marketing planning involve 3 key decisions. Decide where to go? Clarify the company strategy or Brand strategy. Translate the strategy into the next 12 months plan and deciding on where to allocate resources. And finally, decide on

“The only reason for time is so that everything doesn’t happen at once” Albert Einstein

Are you trying to do all at once ? What a waste of time. Start making choices instead of priorities. Focus on the couple of things that truly matter.

Backtracking Marketing Execution

Marketing Execution: Backtracking from Activation to Strategy Like many marketers, I’m slightly professionally biased when it comes to marketing execution. Most people would impatiently wait for the commercials before heading over to the restrooms or kitchen. While for me the

One B2B brand on shifting marketing from ‘sales service to business driver’ October 13, 2021
Transforming the perception of marketing in a B2B brand is "not for the faint hearted", says UBS Asset Management's Anoushka Elliot, but an unwavering belief in marketing's value makes a big difference.
Marketing Week
Value proposition: what it is and how to elaborate it September 27, 2021
Aspects such as new competitors, cultural issues and market trends can destroy the added value of your product or service.
Entrepreneur.com
Value Proposition Best in Red Bank At Monmouth September 5, 2021
Klaravich Stables' Value Proposition cruised home to a nearly three-length victory in the $150,000 Red Bank Stakes on Saturday afternoon at Monmouth Park in Oceanport, N.J.
paulickreport.com/
Value Realization, Value Positioning, Value Creation | Partners in EXCELLENCE Blog -- Making A Difference September 2, 2021
As sales and marketing people, the concept of “Value Proposition” has become fundamental in our positioning in our markets and with our customers.
partnersinexcellenceblog.com/
Step-by-Step Guide for Developing Your Business Value Proposition August 27, 2021
The world has changed so much during the past years, transforming industries and mundane activities. New inventions and innovations have taken over the world. Emerging technologies have made life easier.
ScienceProg