In essence, great marketing planning involve 3 key decisions. Decide where to go? Clarify the company strategy or Brand strategy. Translate the strategy into the next 12 months plan and deciding on where to allocate resources. And finally, decide on
“The only reason for time is so that everything doesn’t happen at once” Albert Einstein
Are you trying to do all at once ? What a waste of time. Start making choices instead of priorities. Focus on the couple of things that truly matter.
Backtracking Marketing Execution
Marketing Execution: Backtracking from Activation to Strategy Like many marketers, I’m slightly professionally biased when it comes to marketing execution. Most people would impatiently wait for the commercials before heading over to the restrooms or kitchen. While for me the
You must be logged in to post a comment.