ABOUT

Christian Löfberg

I work with leadership teams in animal health and nutrition to bring clarity,
discipline, and momentum to strategic marketing decisions.

I work with leadership teams in animal health and nutrition who want marketing to operate as a strategic discipline — not just a source of activity.

Most organisations don’t struggle because they lack ideas or ambition.
They struggle because too many things move at once, without enough shared clarity about what truly matters.

My work is about slowing decisions down just enough to make them better:
clarifying focus, connecting insight to choices, and ensuring value survives all the way to commercial reality.

I approach marketing not as a communication exercise, but as a way of shaping decisions — and giving sales teams something they genuinely believe in.

Alongside strategic work with leadership teams, I coach and develop marketers and train organisations to adopt more disciplined, value-driven ways of working.

I am also the creator of the Value Funnel — a practical discipline for connecting insight, value creation, communication, conviction, and value capture.
You can explore it at value-funnel.com.

If we work together, it will be to bring clarity, discipline, and momentum to questions that genuinely matter.

Not more activity.
Better decisions.

Why Santa Marketing?

The name has a story — and it’s not a branding exercise.

Years ago, during a consulting assignment in Finland, I found myself sitting in a sauna with a group of clients, mid-conversation, mid-thinking — and someone jokingly remarked that the work felt like “doing consultancy jobs for Santa.”

It stuck.

Not because of the joke itself, but because of what it represented.

Serious questions were being tackled in a setting that encouraged openness, trust, and perspective. Hierarchies softened. Conversations became more honest. Decisions clearer.

Santa Marketing became a reminder of that moment:

that rigorous thinking does not require stiffness,
that clarity often emerges when people feel at ease,
and that the best work happens when intellect and humanity are allowed to coexist.

The work is serious.
The way we work together doesn’t have to be. Read more about my Santa consultancy adventures over here.

Christian Löfberg
+32 499 997677
christian@santa-marketing.com
Connect on LinkedIn

Santa Marketing SRL
Chaussée de Nivelles 63C, 7170 Manage, Belgium
Company number: 0672.605.423
VAT number : BE 0672.605.423