The Santa Marketing Value Funnel is a customer centric marketing approach that converts insights into sustainable margins and customer loyalty.
Is your Value Funnel leaking? Stop leaving Value on the table!
8 Reasons for Investing in a Social Media Management Tool
In today’s digital age, social media has become an integral part of businesses marketing strategies. Social media platforms like Facebook, Twitter, Instagram, LinkedIn, and others offer an excellent opportunity for businesses to engage with their target audience, build brand awareness,
How to use the Value Funnel to deliver Price Increases with Confidence
Help your sales teams deliver price narratives with confidence in order not to lose accounts or sales when increasing prices.
Engage Customer Centricity in the Right Way
Engage Customer Centricity in the Right Way and stop fishing around! Today, digital bells and whistles and marketing buzzwords seem to overshadow basic business and marketing approaches. And unfortunately, Customer Centricity (a buzzword by itself) seems to have fallen into
Santa crafts a new Value Proposition
Spoiler alert: this article is not intended for people who are still children in their hearts. As some of you may know, its been nearly ten years that I have been consulting Santa Claus in marketing matters. It all began
An Unexpected Tale of Two Belgian Chocolatiers
Customer Centricity during a Chocolate Experience I’m always amazed how some marketing fundamentals are so often overlooked. Although Customer Centricity may sound complex to implement, the basics are pretty straight forward as you can read below. Every year in April
3 Steps to Manage your Personal Brand
Because a personal brand is like a product brand, if you do not proactively manage it then someone else will do it for you. And you might not like the results. Here are some easy steps to take down this
Santa gets Incorporated !
Santa gets Incorporated! Disclaimer: this blog is not intended for people who are still children in their hearts. Some of you know that I have been regularly consulting for Santa Claus on marketing and business matters ever since I met
The 9 symptoms of an unhealthy marketing
What is unhealthy marketing? I have had a number of opportunities to interact with marketing organizations over the last years. Overall, the health status ranged from very healthy to unhealthy marketing and even terminal. Whether large corporations or young startups,
Marketing Brand Plan Monsters
Are the Marketing Brand Plan Monsters invading your organisation?
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