by Santa-Marketing | Dec 5, 2023 | Consulting for Santa
Spoiler alert: This article is not intended for people who are still children in their hearts. It’s been nearly fifteen years since I started consulting Santa Claus in marketing matters. It all began with a chance meeting in a sauna in Helsinki in 2008....
by Santa-Marketing | Apr 9, 2019 | Marketing Thoughts
Is your Value Funnel leaking? Stop leaving Value on the table! To clarify, the real question is to what extent is your Value Funnel leaking? If you are getting ready to launch a new product, prepare for price changes or redesign your offer ahead of competition move,...
by Santa-Marketing | Mar 30, 2023 | Uncategorized
In today’s digital age, social media has become an integral part of businesses marketing strategies. Social media platforms like Facebook, Twitter, Instagram, LinkedIn, and others offer an excellent opportunity for businesses to engage with their target...
by Lofberg01 | Oct 17, 2022 | Uncategorized
Unless you live under a massive rock, you know that inflation is back. While you might have had the luxury to offset increasingly expensive supplies, some two-thirds of B2B companies have already implemented price increases, according to Simon & Krucher...
by Santa-Marketing | Apr 19, 2019 | Marketing Thoughts
Engage Customer Centricity in the Right Way and stop fishing around! Today, digital bells and whistles and marketing buzzwords seem to overshadow basic business and marketing approaches. And unfortunately, Customer Centricity (a buzzword by itself) seems to have...
by Santa-Marketing | Dec 24, 2018 | Consulting for Santa
Spoiler alert: this article is not intended for people who are still children in their hearts. As some of you may know, its been nearly ten years that I have been consulting Santa Claus in marketing matters. It all began with a chance meeting in a sauna in Helsinki in...
by Santa-Marketing | Apr 30, 2018 | Marketing Thoughts
Customer Centricity during a Chocolate Experience I’m always amazed how some marketing fundamentals are so often overlooked. Although Customer Centricity may sound complex to implement, the basics are pretty straight forward as you can read below. Every year in...
by Santa-Marketing | Mar 22, 2018 | Coaching
Because a personal brand is like a product brand, if you do not proactively manage it then someone else will do it for you. And you might not like the results. Here are some easy steps to take down this journey. Step 1: Define your Brand Start with some...
by Santa-Marketing | Dec 23, 2017 | Consulting for Santa
Santa gets Incorporated! Disclaimer: this blog is not intended for people who are still children in their hearts. Some of you know that I have been regularly consulting for Santa Claus on marketing and business matters ever since I met him by chance in a Finnish sauna...
by Santa-Marketing | Nov 22, 2017 | Marketing Thoughts
What is unhealthy marketing? I have had a number of opportunities to interact with marketing organizations over the last years. Overall, the health status ranged from very healthy to unhealthy marketing and even terminal. Whether large corporations or young startups,...
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