Customer Centricity during a Chocolate Experience I’m always amazed how some marketing fundamentals are so often overlooked. Although Customer Centricity may sound complex to implement, the basics are pretty straight forward as you can read below. Every year in April
Because a personal brand is like a product brand, if you do not proactively manage it then someone else will do it for you. And you might not like the results. Here are some easy steps to take down this
The Marketing Bookshelf Marketing Bookshelf: the marketing and business book collection of that every marketer should have on the shelf. If content marketing is king, then how do you get an audience? Joe Pulizzi is most likely to leading expert
Santa gets Incorporated! Disclaimer: this blog is not intended for people who are still children in their hearts. Some of you know that I have been regularly consulting for Santa Claus on marketing and business matters ever since I met
The Marketing Bookshelf Marketing Bookshelf: the marketing and business book collection of that every marketer should have on the shelf. Dand and Chip Heath are very prolific brothers but Made to Stick remains one of my favorites. Coining the S.U.C.C.E.S.
What is unhealthy marketing? I have had a number of opportunities to interact with marketing organizations over the last years. Overall, the health status ranged from very healthy to unhealthy marketing and even terminal. Whether large corporations or young startups,
Are the Marketing Brand Plan Monsters invading your organisation?
Marketing Coaching The reaction to my Marketing Coaching approach has been extremely positive. Hence I wanted to expand the topic with a post. Throughout my career I have observed 3 common traits in successful marketers: A display empathy for the
In essence, great marketing planning involve 3 key decisions. Decide where to go? Clarify the company strategy or Brand strategy. Translate the strategy into the next 12 months plan and deciding on where to allocate resources. And finally, decide on
Start focusing on customer insights It’s time to forget the 1/4 inch drill hole! Because true customer insights are tricky things there is a lot of confusion. How do you distinguish them from just plain customer needs? This led Theodore