A new business model for Santa Claus
Disclaimer: this blog is not intended for people who are still children in their hearts. Some of you may recollect how I met Mr Claus last year and had the opportunity to provide him some brand recommendations. Apparently he is implementing some of the changes so you...
Modernizing the Santa Brand
Disclaimer: this blog is not intended for people who are still children in their hearts. Last November while visiting relatives up in northern Sweden, I came across Santa Claus. After some chitchat and catching up (did I still have the red bicycle that he delivered...
Other news of interest
- One B2B brand on shifting marketing from ‘sales service to business driver’ October 13, 2021Transforming the perception of marketing in a B2B brand is "not for the faint hearted", says UBS Asset Management's Anoushka Elliot, but an unwavering belief in marketing's value makes a big difference.Marketing Week
- Value proposition: what it is and how to elaborate it September 27, 2021Aspects such as new competitors, cultural issues and market trends can destroy the added value of your product or service.Entrepreneur.com
- Value Proposition Best in Red Bank At Monmouth September 5, 2021Klaravich Stables' Value Proposition cruised home to a nearly three-length victory in the $150,000 Red Bank Stakes on Saturday afternoon at Monmouth Park in Oceanport, N.J.paulickreport.com/
- Value Realization, Value Positioning, Value Creation | Partners in EXCELLENCE Blog -- Making A Difference September 2, 2021As sales and marketing people, the concept of “Value Proposition” has become fundamental in our positioning in our markets and with our customers.partnersinexcellenceblog.com/
- Step-by-Step Guide for Developing Your Business Value Proposition August 27, 2021The world has changed so much during the past years, transforming industries and mundane activities. New inventions and innovations have taken over the world. Emerging technologies have made life easier.ScienceProg