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Santa Marketing – Strategy, Planning, Coaching

Consulting for Santa

Santa gets a new Value Proposition

Santa Marketing

Spoiler alert: this article is not intended for people who are still children in their hearts. As some of you may know, its been nearly ten years that I have been consulting Santa Claus in marketing matters. It all began

Santa-Marketing December 24, 2018 Consulting for Santa No Comments Read more

Santa gets Incorporated !

Santa gets Incorporated !

Santa gets Incorporated! Disclaimer: this blog is not intended for people who are still children in their hearts. Some of you know that I have been regularly consulting for Santa Claus on marketing and business matters ever since I met

Santa-Marketing December 23, 2017 Consulting for Santa No Comments Read more

Santa gets a new Brand Plan

Santa Marketin,g

Santa gets a new Brand Plan Disclaimer and spoiler alert: this blog is not intended for people who are still children in their hearts. Some of you know that I have been regularly consulting for Santa Claus on marketing matters

Santa-Marketing December 25, 2015November 2, 2017 Consulting for Santa No Comments Read more

Santa adds Summer to the Value Curve

santa does summer

Santa adds Summer to the Value Curve Disclaimer: this blog is not intended for people who are still children in their hearts. My business relationship with Mr. Santa Claus now goes back several years. We first met in a Finnish

Santa-Marketing December 25, 2014November 2, 2017 Consulting for Santa No Comments Read more

The Elfic 90 Days Business Development

Elfic 90 days business development

Disclaimer: this blog is not intended for people who are still children in their hearts.

Santa-Marketing December 25, 2013September 21, 2017 Consulting for Santa No Comments Read more

Santa discovers Digital Marketing

Santa Marketing

Santa discovers Digital Marketing Disclaimer: this blog is not intended for people who are still children in their hearts. My business relationship with Mr. Santa Claus now goes back several years. We first met in a Finnish sauna in 2008 and somehow

Santa-Marketing December 25, 2011September 21, 2017 Consulting for Santa No Comments Read more

A new Merger & Acquisition in the Skies

merger acquisition

A new Merger & Acquisition in the Skies Disclaimer: this blog is not intended for people who are still children in their hearts. I want to share with you some exclusive news that has still not hit the press. As

Santa-Marketing December 25, 2010September 21, 2017 Consulting for Santa No Comments Read more

A new business model for Santa Claus

Santa Marketing

Santa Claus revamps his business model to provide even stronger value propositions to his key audiences: the children and parents.

Santa-Marketing December 25, 2009August 10, 2019 Consulting for Santa Read more

Modernizing the Santa Brand

Modernizing the Santa Brand

Disclaimer: this blog is not intended for people who are still children in their hearts. Last November while visiting relatives up in northern Sweden, I came across Santa Claus. After some chitchat and catching up (did I still have the

Santa-Marketing December 25, 2008June 14, 2017 Consulting for Santa 1 Comment Read more

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