Strategic Marketing Course
Let Strategy drive your Marketing
Too often businesses are tempted to go straight into marketing tactics. Whether designing websites or spending on advertisements without a Strategic Marketing reflection. While it certainly provides a busy life it ultimately leads to waste and inefficiencies.
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”
John Wanamaker (1838-1922)
Strategic Marketing doesn’t mean more meetings, wasted days and huge agency fees.
Strategic Marketing is a mix of business insights and common sense (that you bring to the table) and some fundamental marketing processes (that we bring to the table).
During this 2 day hands-on course you will design your customer centric Brand Positioning and translate it into a compelling Value Proposition.
A step process to create impactful Brand Positionings:
Help you to define your Ideal Customer and their insights
Highlight the tangible and intangible customer value
Differentiate you from your competitor
Transform the Brand into customer centric Value Propositions:
Identifying the customer jobs, pains and gains
Understand how your offering create value for your customer
Matching the above to creating compelling value propositions.
Full: 999€ excl. VAT
Early Bird: 799€ excl. VAT
Venue: Brussels, Belgium
Next Cycle: 12th-13th June 2019
Why Santa Marketing?
Pssst. I really shouldn’t be doing this.
After working with in Fortune 500 companies, I was amazed on the complexity of fundamental marketing processes (and what some agencies were charging!).I decided that enough was enough and started simplifying the approach with jargon free steps.
The end result is a series of fundamental marketing courses designed for busy entrepreneurs and SMEs who want to make marketing work for them. At a fraction of corporate costs!
Strategic Pricing: Transform your Value Proposition into effective pricing strategy to optimize top line and margin growth
Marketing Planning: hands on approach to activate your strategy with targeted marketing activities. Guaranteed no waste!