Strategic Marketing Course

Santa Marketing

Let Strategy drive your Marketing

Too often businesses are tempted to go straight into marketing tactics. Whether designing websites or spending on advertisements without a Strategic Marketing reflection. While it certainly provides a busy life it ultimately leads to waste and inefficiencies.

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”

John Wanamaker (1838-1922)

Strategic Marketing doesn’t mean more meetings, wasted days and huge agency fees.

Strategic Marketing is a mix of business insights and common sense (that you bring to the table) and some fundamental marketing processes (that we bring to the table).

During this 2 day hands-on course you will design your customer centric Brand Positioning and translate it into a compelling Value Proposition.



A step process to create impactful Brand Positionings:

Help you to define your Ideal Customer and their insights

Highlight the tangible and intangible customer value

Differentiate you from your competitor



Transform the Brand into customer centric Value Propositions:

Identifying the customer jobs, pains and gains

Understand how your offering create value for your customer

Matching the above to creating compelling value propositions.


Full: 999€ excl. VAT

Early Bird: 799€ excl. VAT


Venue: Brussels, Belgium

Next Cycle: 12th-13th June 2019

Why Santa Marketing?
Pssst. I really shouldn’t be doing this.
After working with in Fortune 500 companies, I was amazed on the complexity of fundamental marketing processes (and what some agencies were charging!).I decided that enough was enough and started simplifying the approach with jargon free steps.
The end result is a series of fundamental marketing courses designed for busy entrepreneurs and SMEs who want to make marketing work for them. At a fraction of corporate costs!

Coming Soon:

Strategic Pricing: Transform your Value Proposition into effective pricing strategy to optimize top line and margin growth

Marketing Planning: hands on approach to activate your strategy with targeted marketing activities. Guaranteed no waste!