Santa Claus

Triumph Over Tech: How Santa Saved Christmas from the AI Threat

Spoiler alert: This article is not intended for people who are still children in their hearts. It’s been nearly fifteen years since I started consulting Santa Claus in marketing matters. It all began with a chance meeting in a sauna in

Santa crafts a new Value Proposition

Spoiler alert: this article is not intended for people who are still children in their hearts. As some of you may know, its been nearly ten years that I have been consulting Santa Claus in marketing matters. It all began

Santa gets a new Brand Plan

Santa gets a new Brand Plan Disclaimer and spoiler alert: this blog is not intended for people who are still children in their hearts. Some of you know that I have been regularly consulting for Santa Claus on marketing matters

Santa adds Summer to the Value Curve

Santa adds Summer to the Value Curve Disclaimer: this blog is not intended for people who are still children in their hearts. My business relationship with Mr. Santa Claus now goes back several years. We first met in a Finnish

The Elfic 90 Days Business Development

Disclaimer: this blog is not intended for people who are still children in their hearts.

A new Merger & Acquisition in the Skies

A new Merger & Acquisition in the Skies Disclaimer: this blog is not intended for people who are still children in their hearts. I want to share with you some exclusive news that has still not hit the press. As

A new business model for Santa Claus

Santa Claus revamps his business model to provide even stronger value propositions to his key audiences: the children and parents.

Modernizing the Santa Brand

Disclaimer: this blog is not intended for people who are still children in their hearts. Last November while visiting relatives up in northern Sweden, I came across Santa Claus. After some chitchat and catching up (did I still have the

One B2B brand on shifting marketing from ‘sales service to business driver’ October 13, 2021
Transforming the perception of marketing in a B2B brand is "not for the faint hearted", says UBS Asset Management's Anoushka Elliot, but an unwavering belief in marketing's value makes a big difference.
Marketing Week
Value proposition: what it is and how to elaborate it September 27, 2021
Aspects such as new competitors, cultural issues and market trends can destroy the added value of your product or service.
Entrepreneur.com
Value Proposition Best in Red Bank At Monmouth September 5, 2021
Klaravich Stables' Value Proposition cruised home to a nearly three-length victory in the $150,000 Red Bank Stakes on Saturday afternoon at Monmouth Park in Oceanport, N.J.
paulickreport.com/
Value Realization, Value Positioning, Value Creation | Partners in EXCELLENCE Blog -- Making A Difference September 2, 2021
As sales and marketing people, the concept of “Value Proposition” has become fundamental in our positioning in our markets and with our customers.
partnersinexcellenceblog.com/
Step-by-Step Guide for Developing Your Business Value Proposition August 27, 2021
The world has changed so much during the past years, transforming industries and mundane activities. New inventions and innovations have taken over the world. Emerging technologies have made life easier.
ScienceProg