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Santa crafts a new Value Proposition

Santa crafts a new Value Proposition

Spoiler alert: this article is not intended for people who are still children in their hearts. As some of you may know, its been nearly ten years that I have been consulting Santa Claus in marketing matters. It all began with a chance meeting in a sauna in Helsinki in...
Santa gets a new Brand Plan

Santa gets a new Brand Plan

Santa gets a new Brand Plan Disclaimer and spoiler alert: this blog is not intended for people who are still children in their hearts. Some of you know that I have been regularly consulting for Santa Claus on marketing matters ever since I met him by chance in a...
Santa adds Summer to the Value Curve

Santa adds Summer to the Value Curve

Santa adds Summer to the Value Curve Disclaimer: this blog is not intended for people who are still children in their hearts. My business relationship with Mr. Santa Claus now goes back several years. We first met in a Finnish sauna and somehow ended up discussing...