Marketing Thoughts Archives · Santa Marketing

8 Reasons for Investing in a Social Media Management Tool

by Santa-Marketing | Mar 30, 2023 | Marketing Thoughts

In today’s digital age, social media has become an integral part of businesses marketing strategies. Social media platforms like Facebook, Twitter, Instagram, LinkedIn, and others offer an excellent opportunity for businesses to engage with their target...

Engage Customer Centricity in the Right Way

by Santa-Marketing | Apr 19, 2019 | Marketing Thoughts

Engage Customer Centricity in the Right Way and stop fishing around! Today, digital bells and whistles and marketing buzzwords seem to overshadow basic business and marketing approaches. And unfortunately, Customer Centricity (a buzzword by itself) seems to have...

Is your Value Funnel leaking? Stop leaving Value on the table!

by Santa-Marketing | Apr 9, 2019 | Marketing Thoughts

Is your Value Funnel leaking? Stop leaving Value on the table! To clarify, the real question is to what extent is your Value Funnel leaking? If you are getting ready to launch a new product, prepare for price changes or redesign your offer ahead of competition move,...

An Unexpected Tale of Two Belgian Chocolatiers

by Santa-Marketing | Apr 30, 2018 | Marketing Thoughts

Customer Centricity during a Chocolate Experience I’m always amazed how some marketing fundamentals are so often overlooked. Although Customer Centricity may sound complex to implement, the basics are pretty straight forward as you can read below. Every year in...

The 9 symptoms of an unhealthy marketing

by Santa-Marketing | Nov 22, 2017 | Marketing Thoughts

What is unhealthy marketing? I have had a number of opportunities to interact with marketing organizations over the last years. Overall, the health status ranged from very healthy to unhealthy marketing and even terminal. Whether large corporations or young startups,...

Marketing Brand Plan Monsters

by Santa-Marketing | Sep 14, 2017 | Marketing Thoughts

Marketing Brand Plan Monsters Meet the Marketing Brand Plan Monsters. I have been told that you need video content these days. So here is an exclusive preview for my followers before it goes live on the website and YouTube. If you like then, well, “Like”...

« Older Entries

Other news of interest

One B2B brand on shifting marketing from ‘sales service to business driver’ October 13, 2021
Transforming the perception of marketing in a B2B brand is "not for the faint hearted", says UBS Asset Management's Anoushka Elliot, but an unwavering belief in marketing's value makes a big difference.
Marketing Week
Value proposition: what it is and how to elaborate it September 27, 2021
Aspects such as new competitors, cultural issues and market trends can destroy the added value of your product or service.
Entrepreneur.com
Value Proposition Best in Red Bank At Monmouth September 5, 2021
Klaravich Stables' Value Proposition cruised home to a nearly three-length victory in the $150,000 Red Bank Stakes on Saturday afternoon at Monmouth Park in Oceanport, N.J.
paulickreport.com/
Value Realization, Value Positioning, Value Creation | Partners in EXCELLENCE Blog -- Making A Difference September 2, 2021
As sales and marketing people, the concept of “Value Proposition” has become fundamental in our positioning in our markets and with our customers.
partnersinexcellenceblog.com/
Step-by-Step Guide for Developing Your Business Value Proposition August 27, 2021
The world has changed so much during the past years, transforming industries and mundane activities. New inventions and innovations have taken over the world. Emerging technologies have made life easier.
ScienceProg