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Engage Customer Centricity in the Right Way

Engage Customer Centricity in the Right Way and stop fishing around! Today, digital bells and whistles and marketing buzzwords seem to overshadow basic business and marketing approaches. And unfortunately, Customer Centricity (a buzzword by itself) seems to have fallen into

Customer Centricity : A Tale of Two Chocolatiers

Customer Centricity during a Chocolate Experience I’m always amazed how some marketing fundamentals are so often overlooked. Although Customer Centricity may sound complex to implement, the basics are pretty straight forward as you can read below. Every year in April