Getting Santa to think strategically.

Santa Claus adopts a new Brand Plan approach. Check out how marketing transformation can grow any business. Even Santa’s!!

Looking for ways to innovate and grow your business. Check out how Santa expanded into summer with a completely new value curve.

A new Merger & Acquisition in the Skies Disclaimer: this blog is not intended for people who are still children in their hearts. I want to share with you some exclusive news that has still not hit the press. As you know I have been working closely with Mr. Claus…

Santa Claus revamps his business model to provide even stronger value propositions to his key audiences: the children and parents.

Disclaimer: this blog is not intended for people who are still children in their hearts. Last November while visiting relatives up in northern Sweden, I came across Santa Claus. After some chitchat and catching up (did I still have the red bicycle that he delivered…