Marketing Thoughts Archives · Page 2 of 3

Marketing Coaching: The Key to Performance and Success

by Santa-Marketing | Aug 31, 2017 | Coaching, Marketing Thoughts

Marketing Coaching The reaction to my Marketing Coaching approach has been extremely positive. Hence I wanted to expand the topic with a post. Throughout my career I have observed 3 common traits in successful marketers: A display empathy for the customer;...

Marketing Planning: Time to rethink your approach

by Santa-Marketing | Jun 22, 2017 | Marketing Thoughts

In essence, great marketing planning involve 3 key decisions. Decide where to go? Clarify the company strategy or Brand strategy. Translate the strategy into the next 12 months plan and deciding on where to allocate resources. And finally, decide on how to execute the...

It’s time to forget the 1/4 inch drill and the hole

by Santa-Marketing | May 25, 2017 | Marketing Thoughts

Start focusing on customer insights It’s time to forget the 1/4 inch drill hole! Because true customer insights are tricky things there is a lot of confusion. How do you distinguish them from just plain customer needs? This led Theodore Levitt, late professor at...

“The only reason for time is so that everything doesn’t happen at once” Albert Einstein

by Santa-Marketing | Apr 25, 2017 | Marketing Thoughts

Are you trying to do all at once ? What a waste of time. Start making choices instead of priorities. Focus on the couple of things that truly matter.

Backtracking Marketing Execution

by Santa-Marketing | Mar 25, 2017 | Marketing Thoughts

Marketing Execution: Backtracking from Activation to Strategy Like many marketers, I’m slightly professionally biased when it comes to marketing execution. Most people would impatiently wait for the commercials before heading over to the restrooms or kitchen....

Simplicity is an art

by Santa-Marketing | Feb 20, 2017 | Marketing Thoughts

Simplicity is a marketing force Simplicity is an art but also a discipline. It is about boiling the essential down to the core. But the real art is to avoid the reabsorption of complexity. Imagine if Pablo Picasso had been tempted with just a touch of color, a nuance...

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