Simplicity is a marketing force

Simplicity is an art but also a discipline. It is about boiling the essential down to the core. But the real art is to avoid the reabsorption of complexity. Imagine if Pablo Picasso had been tempted with just a touch of color, a nuance of shade or twitch of background. The fundamental concept would immediately disappear in the details.

Simplicity can be a major business driver by focusing on the essentials and nothing else. To quote Regis McKenna, Apple’s first marketing guru, “Simplicity is the ultimate sophistication”. And we all know where that focus led to.

Check out how Santa Marketing can transform your marketing using simplicity as a driver.