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Strategic Marketing.

Done Right.

Helping leadership teams turn marketing from activity into measurable business impact.

Let's talk

Marketing shouldn’t be busy. It should perform.

Most leadership teams don’t lack ideas, talent, or activity.
What they lack is focus, coherence, and proof that marketing is driving real business results.

I help leadership teams turn fragmented marketing efforts into clear strategic choices, compelling value propositions, and measurable impact across growth, margins, and execution.

20+ years • Global B2B • Animal Health & Nutrition • Complex portfolios

Clarify what matters
Focus strategy around customers, not internal noise.

Design real value
Build propositions customers are willing to pay for.

Enable Conviction
Equip teams to sell value, not discounts.

Make strategy explicit

Turn scattered initiatives into clear strategic choices.
Decide where to focus, where to stop, and why it matters commercially.

Build propositions that sell

Translate customer insight into value propositions that resonate.
Clear differentiation. Clear willingness to pay.

Turn marketing into impact

Connect strategy, messaging, pricing, and sales enablement.
From activity and outputs to measurable business results.

Strategy • Value • Execution — aligned around the customer

Marketing problems don’t come from a lack of effort.

They come from a broken value flow.

Most leadership teams already invest heavily in marketing.
What’s missing is a clear line of sight from customer insight → value creation → commercial results.

That’s where this work focuses.

I help leadership teams:

  • Make deliberate strategic choices instead of spreading bets

  • Translate customer insight into propositions customers will pay for

  • Align marketing, sales, and leadership around a shared value story

  • Turn strategy into execution that survives the real world

The goal is not more marketing.
It’s marketing that earns its place at the leadership table

Typical environments

  • Global B2B organizations

  • Animal Health & Nutrition

  • Complex portfolios, long decision cycles

  • Multi-country, multi-stakeholder sales models

What I bring

  • 20+ years in strategic marketing leadership

  • Experience across global, regional, and local levels

  • From insight and positioning to pricing, sales enablement, and execution

This is not theory.
It’s applied strategic marketing, built to work under pressure.