Spoiler alert: this article is not intended for people who are still children in their hearts. As some of you may know, its been nearly ten years that I have been consulting Santa Claus in marketing matters. It all began
Is your strategy delivering the right impact? Today the world is all about competing for our customer’s mind space. Your strategy and your Brands need to resonate intellectually and emotionally with the customer.
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Marketing Brand Plan Monsters
Are the Marketing Brand Plan Monsters invading your organisation?
Draining resources by creating 100 slides Marketing Plans?
Or involving more and more people in more and more meetings?
End it now.
Contact Santa Marketing for full Brand Plan Monsters Extermination Service.
Customer Centricity during a Chocolate Experience I’m always amazed how some marketing fundamentals are so often overlooked. Although Customer Centricity may sound complex to implement, the basics are pretty straight forward as you can read below. Every year in April
As MD Director of InQpharm, I had the opportunity to work with Christian at Santa Marketing on the launch of a new product in Holland and Italy. Christian helped design the brand positioning including persona development, competitive analyisis and value proposition. Christian helped to execute and follow up our European Campaign. Every thing was done in a time framework of 4 months with respect of the budget and epected outcomes. We had a good mix of face to face and virtual connection that gave us the possibility to stay close and deliver timely results
Santa Marketing have experience how to simplify and improve quality of the marketing brand planning process. I personally would recommend you to work with Christian Lofberg if you need to improve the quality of your marketing organization. He made a difference for our organization.