Are the Marketing Brand Plan Monsters invading your organisation?
Marketing Brand Plan Monsters
Marketing Coaching: The Key to Performance and Success
Marketing Coaching The reaction to my Marketing Coaching approach has been extremely positive. Hence I wanted to expand the topic with a post. Throughout my career I have observed 3 common traits in successful marketers: A display empathy for the
Marketing Planning: Time to rethink your approach
In essence, great marketing planning involve 3 key decisions. Decide where to go? Clarify the company strategy or Brand strategy. Translate the strategy into the next 12 months plan and deciding on where to allocate resources. And finally, decide on
It’s time to forget the 1/4 inch drill and the hole
Start focusing on customer insights It’s time to forget the 1/4 inch drill hole! Because true customer insights are tricky things there is a lot of confusion. How do you distinguish them from just plain customer needs? This led Theodore
“The only reason for time is so that everything doesn’t happen at once” Albert Einstein
Are you trying to do all at once ? What a waste of time. Start making choices instead of priorities. Focus on the couple of things that truly matter.
Backtracking Marketing Execution
Marketing Execution: Backtracking from Activation to Strategy Like many marketers, I’m slightly professionally biased when it comes to marketing execution. Most people would impatiently wait for the commercials before heading over to the restrooms or kitchen. While for me the
Simplicity is an art
Simplicity is a marketing force Simplicity is an art but also a discipline. It is about boiling the essential down to the core. But the real art is to avoid the reabsorption of complexity. Imagine if Pablo Picasso had been
Stop celebrating your market share!
Market Share is over rated I have stop counting how often I have lived the following conversations, situations or emails.It all starts off by someone celebrating the fact that their product has beaten the competitors product in terms of market
Santa gets a new Brand Plan
Santa gets a new Brand Plan Disclaimer and spoiler alert: this blog is not intended for people who are still children in their hearts. Some of you know that I have been regularly consulting for Santa Claus on marketing matters
Santa adds Summer to the Value Curve
Santa adds Summer to the Value Curve Disclaimer: this blog is not intended for people who are still children in their hearts. My business relationship with Mr. Santa Claus now goes back several years. We first met in a Finnish
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