Transformative Marketing driving Business Growth
Start focusing on customer insights It’s time to forget the 1/4 inch drill hole! Because true customer insights are tricky things there is a lot of confusion. How do you distinguish them from just plain customer needs? This led Theodore
Are you trying to do all at once ? What a waste of time. Start making choices instead of priorities. Focus on the couple of things that truly matter.
Marketing Execution: Backtracking from Activation to Strategy Like many marketers, I’m slightly professionally biased when it comes to marketing execution. Most people would impatiently wait for the commercials before heading over to the restrooms or kitchen. While for me the
Simplicity is a marketing force Simplicity is an art but also a discipline. It is about boiling the essential down to the core. But the real art is to avoid the reabsorption of complexity. Imagine if Pablo Picasso had been
Market Share is over rated I have stop counting how often I have lived the following conversations, situations or emails.It all starts off by someone celebrating the fact that their product has beaten the competitors product in terms of market
Santa gets a new Brand Plan Disclaimer and spoiler alert: this blog is not intended for people who are still children in their hearts. Some of you know that I have been regularly consulting for Santa Claus on marketing matters
Santa adds Summer to the Value Curve Disclaimer: this blog is not intended for people who are still children in their hearts. My business relationship with Mr. Santa Claus now goes back several years. We first met in a Finnish
Disclaimer: this blog is not intended for people who are still children in their hearts.
Santa discovers Digital Marketing Disclaimer: this blog is not intended for people who are still children in their hearts. My business relationship with Mr. Santa Claus now goes back several years. We first met in a Finnish sauna in 2008 and somehow
A new Merger & Acquisition in the Skies Disclaimer: this blog is not intended for people who are still children in their hearts. I want to share with you some exclusive news that has still not hit the press. As