Disclaimer: this blog is not intended for people who are still children in their hearts.
Santa discovers Digital Marketing
Santa discovers Digital Marketing Disclaimer: this blog is not intended for people who are still children in their hearts. My business relationship with Mr. Santa Claus now goes back several years. We first met in a Finnish sauna in 2008 and somehow
A new Merger & Acquisition in the Skies
A new Merger & Acquisition in the Skies Disclaimer: this blog is not intended for people who are still children in their hearts. I want to share with you some exclusive news that has still not hit the press. As
A new business model for Santa Claus
Santa Claus revamps his business model to provide even stronger value propositions to his key audiences: the children and parents.
Modernizing the Santa Brand
Disclaimer: this blog is not intended for people who are still children in their hearts. Last November while visiting relatives up in northern Sweden, I came across Santa Claus. After some chitchat and catching up (did I still have the
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