by Santa-Marketing | Jun 22, 2017 | Marketing Thoughts
In essence, great marketing planning involve 3 key decisions. Decide where to go? Clarify the company strategy or Brand strategy. Translate the strategy into the next 12 months plan and deciding on where to allocate resources. And finally, decide on how to execute the...
by Santa-Marketing | May 25, 2017 | Marketing Thoughts
Start focusing on customer insights It’s time to forget the 1/4 inch drill hole! Because true customer insights are tricky things there is a lot of confusion. How do you distinguish them from just plain customer needs? This led Theodore Levitt, late professor at...
by Santa-Marketing | Mar 25, 2017 | Marketing Thoughts
Marketing Execution: Backtracking from Activation to Strategy Like many marketers, I’m slightly professionally biased when it comes to marketing execution. Most people would impatiently wait for the commercials before heading over to the restrooms or kitchen....
by Santa-Marketing | Feb 20, 2017 | Marketing Thoughts
Simplicity is a marketing force Simplicity is an art but also a discipline. It is about boiling the essential down to the core. But the real art is to avoid the reabsorption of complexity. Imagine if Pablo Picasso had been tempted with just a touch of color, a nuance...
by Santa-Marketing | Dec 28, 2015 | Marketing Thoughts
Market Share is over rated I have stop counting how often I have lived the following conversations, situations or emails.It all starts off by someone celebrating the fact that their product has beaten the competitors product in terms of market share. If indeed, your...
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