Marketing

Marketing Planning: Time to rethink your approach

In essence, great marketing planning involve 3 key decisions. Decide where to go? Clarify the company strategy or Brand strategy. Translate the strategy into the next 12 months plan and deciding on where to allocate resources. And finally, decide on

It’s time to forget the 1/4 inch drill and the hole

Start focusing on customer insights It’s time to forget the 1/4 inch drill hole! Because true customer insights are tricky things there is a lot of confusion. How do you distinguish them from just plain customer needs? This led Theodore

Backtracking Marketing Execution

Marketing Execution: Backtracking from Activation to Strategy Like many marketers, I’m slightly professionally biased when it comes to marketing execution. Most people would impatiently wait for the commercials before heading over to the restrooms or kitchen. While for me the

Simplicity is an art

Simplicity is a marketing force Simplicity is an art but also a discipline. It is about boiling the essential down to the core. But the real art is to avoid the reabsorption of complexity. Imagine if Pablo Picasso had been

Santa gets a new Brand Plan

Santa gets a new Brand Plan Disclaimer and spoiler alert: this blog is not intended for people who are still children in their hearts. Some of you know that I have been regularly consulting for Santa Claus on marketing matters

Santa adds Summer to the Value Curve

Santa adds Summer to the Value Curve Disclaimer: this blog is not intended for people who are still children in their hearts. My business relationship with Mr. Santa Claus now goes back several years. We first met in a Finnish

The Elfic 90 Days Business Development

Disclaimer: this blog is not intended for people who are still children in their hearts.

A new Merger & Acquisition in the Skies

A new Merger & Acquisition in the Skies Disclaimer: this blog is not intended for people who are still children in their hearts. I want to share with you some exclusive news that has still not hit the press. As

« Previous

One B2B brand on shifting marketing from ‘sales service to business driver’ October 13, 2021
Transforming the perception of marketing in a B2B brand is "not for the faint hearted", says UBS Asset Management's Anoushka Elliot, but an unwavering belief in marketing's value makes a big difference.
Marketing Week
Value proposition: what it is and how to elaborate it September 27, 2021
Aspects such as new competitors, cultural issues and market trends can destroy the added value of your product or service.
Entrepreneur.com
Value Proposition Best in Red Bank At Monmouth September 5, 2021
Klaravich Stables' Value Proposition cruised home to a nearly three-length victory in the $150,000 Red Bank Stakes on Saturday afternoon at Monmouth Park in Oceanport, N.J.
paulickreport.com/
Value Realization, Value Positioning, Value Creation | Partners in EXCELLENCE Blog -- Making A Difference September 2, 2021
As sales and marketing people, the concept of “Value Proposition” has become fundamental in our positioning in our markets and with our customers.
partnersinexcellenceblog.com/
Step-by-Step Guide for Developing Your Business Value Proposition August 27, 2021
The world has changed so much during the past years, transforming industries and mundane activities. New inventions and innovations have taken over the world. Emerging technologies have made life easier.
ScienceProg